Audience research profile

 In relation to the brief, it states that my target audience is primarily a 16-25 year old middle market aspirational audience. this type of audience is applicable to the mainstream adherence to trends alongside references to desired aspects typical of the aspirational nature that they deem as 'cool' or on trend to adopt and immersed in. 

For magazines, many of which will be well versed in the culture and style of several magazine publications most notable the work under the Condé Nast brand such as: vogue, GQ, Vanity Fair and so forth. The indication of this is that they will have a developed cultural competency when looking at work and understand intertextual references when applicable. The target demographic is predominantly sourced from social media platforms such as; TikTok, Instagram, Twitter and Snapchat. This is where they will consume many small pieces of copy and images due to the instant and constant nature, making it crucial to make an engaging online presence. In contemporary society amongst the 16-25 year old demographic, there Is an appreciation for realism within magazines alongside the art and high culture presentation, for example demonstrating real skin texture without editing and realistic body types. within this audience however, there is still a cultured phenomena surrounding celebrities, particularly those that embody the values and lifestyles they aspire to, many within this target audience also follow the lives of mainstream pop culture icons within society such as Harry styles, Billie Eilish and so forth. They are also competent of other forms of media such as TV dramas, music videos etc for example in present day, the second airing of the sensation series 'Euphoria', highly advertised and discussed via social media. Another feature is that they are often socially and politically engaged with issues and protests in society such as the 'BLM' movement and typically of the mainstreamer, aspirer or reformer psychometric group.

There has been a prevalent shift in consumption patterns across the board but in particularly this demographic from print publications to consuming media online and gaining gratifications that way. although print publications are still bought primarily for aesthetic values, less so out of convenience. in relation to my brief many well established lifestyle magazine houses already have a cult following when it comes to the new trends or characteristics of popular culture, something that is both useful and essential to utilise. with an audience in search of authentic and admirable artwork with articles that engage them personally it is crucial to encapsulate the key profiled features that surround the demographic.