Tuesday, 15 March 2022

industrial context: contemporary

 


20TH CENTURY 

Magazines have become a source of primary advertising functions due to the consumerist nature of contemporary society. The overall stream of magazines had broadened into both mainstream and niche entities in able to reach various demographics and psychometrics groups of specialised interests. However within the industry there are a few dominant conglomerates that own many of the population and successful publications in the media landscape. Examples of these include Conde Nast and Hearst. In contemporary society there is also prevalent focus placed on sensationalism within the articles. there are also notable independent brands such as The Big Issue. 


many individuals also now consume their content on online platforms such as websites/subscriptions. this reflects the advancements in technology as social media developing from 1997 and the creation of the internet in 1983. It can be argued that print is in decline however there's still market for them as many choose to purchase print for experience/gratification purposes. 






HOW MAGAZINE COMPANIES FINANCE AND DISTRIBUTE MAGAZINES:

FINANCE- 
-through online and print subscriptions where consumers will pay for a set amount of copies
-advertising across both print and digital(usually for 7 days )
-sponsorships/sponsored content
-live streaming to engage an active audience 
-video content online 
-holding events 


DISTRIBUTION-
-print publications in shops etc
-social media 
- online websites
-blogs




media conglomerate media packet analysis 










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