1. Strongest work had clearly been supported by focused research, detailed planning, concept based solidly on the requirements.
2. Work should be polished, sophisticated, appropriate work to reach a high standard.
3. Many produced unbalanced pieces with lacklustre websites or vice versa when both products are worth the same amount there was an effect on the mark for digital convergence.
4. Excellent examples was when everything was achieved on the brief including well-considered and appropriate photography and an overall design aesthetic across all products
5. Stronger magazines chose fonts with discrimination and did not rely on standard body texts.
6. Most interesting work questioned issues around normative gender steryotypes and subtly presented differences around age, gender, class etc.
7.Include cover lines that link to the internal contents page and internal articles.
8. Candidates created magazines that were not mainstream enough to support the context.
9. Magazines with excellent front covers were not matched by the quality of the contents pages Eg.) no sub-headings, limited use of images, little copy, no use of columns, not matching fonts or etc.
10. Candidates needed to fulfil both the specific list of requirements of the brief and all the production detail, to have ensured that there was clear digital convergence clear between the two products.
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