typography-
continuous sans-serif
various cover lines in capitalised sans-serif font to stand out and add boldness to the cover- it makes it stand out against competitor magazines
iconography-
Hearst brand logo bottom left corner- brand identity across brands
puff bottom right- typical convention of magazine- makes the make controversial story stand out.
price puff- clearly states price and the status of the brand "the no.1 womens magazine'
language and image-
codes of gesture- cheeky and playful- plays into the context of rising above standards- mocks industry for body image standards.
challenge to conventional models and to traditional body standards- clear view of cellulite and authentic women's bodies not hidden but glamourised.
connotations of tattoos typically frowned upon by an older demographic, however connotations with younger target demographics is an expression of individuality presents a confident and empowered woman.
typical conventions- date line
'wants her haters to kiss her ass' - strong imagery, ass- weak expletive and colloquial term- adheres to audience demographic reinforced by calling her a "supermodel" informing the idea that cosmopolitan stays with the diverse nature of models and contrasts the stereotypical notion.
references to sensitive hard journalism surrounding rape- different from the usual fashion and beauty focused editions.
reference to hashtag me too adheres to audiences who will be aware of these campaigns but also offers cross media convergence as you can search the hashtag on social media platforms.
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