Industrial context- Hearst media as a brand

 

https://www.hearst.co.uk

Hearst communications is a multi- media conglomerate and mass media business who own nothing short of  newspapers, magazines, television channels and stations just to state the media platforms. in the formative years of the company readership grew from 15,000 to well over 20 million both reflecting the popularity of the magazine industry and also the commercial success of the company. The company hit peak In the 1920/30s as the company hit high levels f commercial success later merging the brands Hearst international with Cosmopolitan In 1925. They have a personal aspiration to offer "innovative, positive and ambition in stride".

Magazines that Hearst owns:

-cosmopolitan 

-good housekeeping 

-ELLE

-Harpers Bazaar

-Esquire 

to name only a few. 

Cosmopolitan media packet analysis:

MAGAZINE FRONT COVERS ACROSS VARIOUS MAGAZINES:

similar conventions-

-Bold masthead at the top of the page 

-Both Harpers Bazaar and Elle make use of serif fonts across all aspects of typography 

-Cosmopolitan uses serif fronts across all areas of typography 

-Theme of consumerism across all magazines: 

                                                   HB 'what to buy now'

                                                  Elle 'the best skin cream on earth' 

                                              

-Main images have direct mode of address to address and engage with the audiences 

-All magazines contain cover-lines lauding to celebrity drama/ confessions 

-There is a focus on fashion, beauty and fitness trends prevent across the majority of the coverlines. 

-Coverlines are placed against the edges of the magazine central around the model